Are you a parent who is inclined to share your thoughts on the latest toys your kids love? Are you an advocate who wants to promote safety and inform fellow parents about which toys are best for children? Perhaps you view toys as collectibles. If toys are your thing, striking out as a toy influencer might be appealing. This guide will offer tips and questions to consider before becoming a toy influencer.
How to become a toy influencer
Here are some valuable tips and crucial considerations to ponder before embarking on your journey as a toy influencer.
Build your online platform
Start with your passion. Create content about the niche you care about. If your niche is toys, you could also find success by narrowing that category further. For instance, your niche could be retro toys or new toys.
Possible toy creator niches:
- Toy safety recommendations
- Toy reviews
- Customizing toys
- Playing with toys
- Making toys
- Toy hunting in stores
- Collectible toys
- Dolls
- Lego building
- Action figures
- Slime making
- Skits with toys
- Toy unboxings
- Thrifting for toys
- Repairing toys
Make your content unique
Differentiate yourself from other toy influencers by developing some unique features of your content that make it more compelling.
If you already have a website or blog, translate that content into social media posts. Keep in mind your strong opinions about products, unique perspectives and innovative ideas and bring them to life in ways that engage people in your target audience on each social media platform. Look for unexpected storytelling techniques in your videos, like unexpected twists or elements.
Here’s an example: Rhia is one of the most popular toy influencers on TikTok, and her content includes a mix of unboxing videos, reviews, holiday-related toys and gifts, and updates on her career as an influencer. She has notably been featured regularly on CBBC, an English channel for kids.
Reviews, demos, fun video effects and much more can be incorporated into your content to make it more interesting. Many influencers build intrigue for their content by scheduling content drops on certain days of the week or posting a series of content.
Some influencers have signature features that make their content instantly recognizable. Audrey Teguh, one of the biggest toy influencers on #ToyTok, sets almost all of her videos in her room, where you can see the wooden floor and the door. This contributes to her brand as an influencer by making her content immediately recognizable.
Part of deciding your content niche might involve the safety of your children. Some influencers choose to feature their kids in their content, but keeping a close eye on their exposure to the internet is essential. Make the decision about whether or how much your kids will be involved in your content early on and stick to those boundaries.
How to monetize your online presence
One of the most important defining features of an influencer, and probably the most challenging step, is converting your sizable online following and engaging content creation into a source of income for yourself.
Increased notoriety will bring more opportunities to engage with brands and build brand awareness. Brands might provide products for you to review or use to create your content, and you may be invited to events where you can put your spin on what’s happening.
A presence on IZEA’s Marketplace makes it easier to professionalize your online persona. You can maximize your visibility to brands, list your services, and provide your pricing. IZEA connects brands with influencers of all kinds – from nano-influencers to celebrity influencers – and provides a full creative suite of AI tools.
Make sure your profile is completely filled out and connect your social media channels. Upload relevant content and be sure to incorporate SEO keywords related to toys in your listing titles and descriptions. This will help brands looking for toy influencers to find you.
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